Creating A Ready-To-Go, 360-Degree Data Model With Vantage Point

When I decided to write for our blog, “What’s the Point”, one of the things I wanted to do was review Vantage Point. Now, this may seem a bit unconventional since I work for Vantage Data (the company that developed Vantage Point) but being a professional in the data industry, I also know how everyone struggles create solutions that give businesses a 360 degree view. So, I really wanted to take an unbiased deep dive on what makes Vantage Point so successful.

Let’s be honest, are you on top of your data? Do you feel your data is quantifiable, contextual and dare I say, “intelligent”?

If you can’t answer these questions, don’t worry- you aren’t alone. In fact, we deal with many organizations who want to answer important questions about their business by trying to pull together a million different pieces of information. It’s common, it’s a pain and I definitely know how difficult it is to stay on top of it.

Integrating, transforming, understanding your data is a hard task that often turns into a burden especially at a time where technology is getting more complicated and changes constantly. This is why Vantage Point was created, to fill the gap in the industry and give businesses a full-fledged solution to all of their data conflicts.


What is Vantage Point?

If you don’t know what Vantage Point is, don’t worry- I got you covered. Vantage Point is a business acceleration technology that solves the following two challenges – migration of data into a “ready-to-go” 360-degree data model at speed; and creating value by injecting context into the landed data.

In simpler terms, I like to think of Vantage Point as my own virtual data analyst. I give it the data I need and it does the rest. It can integrate different data sources and lets me set KPIs that can be cascaded across my business.

It can also (now this part is pretty cool) send me recommendations on what actions or tasks I should prioritize. This is a game-changer because I can now concentration on my next steps rather than spending valuable time looking for answers in the data. Vantage Point provides me with the context I need to get me going.

One of the main problems many companies face is how exactly do they put context in data? What’s the point of having billions of rows of data and multiple data sources without actually creating some sort of value because of it.

The Vantage Data platform was built to really assist in putting context in your data so you know where your business stands at the moment, where it will stand in the future and what steps you need to take to ensure maximum efficiency.

Having a platform that is solely focused on driving context really creates exponential value that will propagate through every part of your business.

So, let’s have a look at each of the individual features that Vantage Point has.


Overview VP Process

Integrating Multiple Data Sources

Data integration seems to be a touchy subject. In fact, some of our clients audibly groan when those words pop up. Why? Well traditional data integration takes a lot of time. It not only requires skilled IT resources to handle the process but also needs the involvement of business users who are familiar with the business rules/processes that may affect the integration.

The other thing I don’t like about traditional data integration is the time it takes to develop and consolidate. Dealing with Excel spreadsheets, Google Sheets and different cloud data warehouses takes time and skilled technical resources like developers would rather do something that directly benefits the business (such as working on upgrading a product).

Now, the good news is that there’s a feature in Vantage Point which allows you to integrate multiple data sources by the click of a button. It’s a drag-and-drop interface which means anyone can do it and it’s quite easy to learn. The data integration feature also helps establish a central and organized storage of raw data which assists in developing that single source of truth we all want. You can also create “ELT” processes to land raw data. This helps to improve governance and data lineage.

I think the integration feature is quite nifty and the fact that you don’t need technically skilled resources to run it makes it the perfect addition for businesses where time is sensitive for skilled resources.

VP Data Integration

Set and Enable KPIs (Key Performance Indicators)

Business generally lack is the ability to set and scale KPIs across the company. Most people don’t know their KPIs or don’t know how they’re tracking against their KPIs.

Key performance indicators have always been the most critical part of a business. Without KPIs, an organization can walk blindly into heavy business losses or performance issues.

However, using KPIs are not the only thing a company should focus on. Choosing the right KPI and making sure it is connected to everyone applicable is one of the crucial elements that will enable managers and members to stay on track for reaching and outperforming company’s goals and objectives.

Vantage Point allows you to set up KPIs and cascade it to all corners of your business. To give you a practical example, imagine having all of your key performance indicators (KPIs) on a single screen, where everyone can connect to it, see it change real-time and then respond to any issues in seconds. This is where this feature shines, because it can be the most effective tracker against low business performance.

VP KPI Focus

The Recommendation Engine of Vantage Point

As I’ve said before, the recommendation engine of Vantage Point really is a game-changer in the data solution industry. This features enables you to receive up-to-date recommendations and tasks based on your data.

Picture this, I own a fresh produce store. Previously, I used to rely on weekly stock reports that I used to analyse in order for me to know how much stock I should buy for the next week. Unfortunately, the weekly reports means that sometimes, towards the end of the week, I may be over-stocked or under-stocked and can’t do much about it.

Now, let’s change the scenario. Let’s say I’ve recently been onboarded to Vantage Point. It’s a Monday morning and I get an email saying “Increase Stock- demand has increased for potatoes”. I immediately call my supplier and within a few hours, my store is well stocked for exactly what it needs.

For SME’s, a recommendation engine like this will save time, energy and most importantly money. It really is a cutting-edge feature that I have yet to see elsewhere.

Recommendations On VP

Create and Deploy Modules Quickly with Vantage Point

Another really cool feature of Vantage Point is the fact that I can create the modules or “data solutions” and deploy them to clients quite effortlessly.

The truth of the matter is that I am a busy person and I really don’t want to spend time writing lines of code or spend hours developing to get to the solution I need. And even then, I still need to spend more time deploying it across to everyone in the organization that needs it.

However, with the Vantage Point Module Solution, I can quickly create a module, select the assets I want within the module, and deploy it company-wide. These assets can include KPIs, Dashboards, AI/ML generated recommendations, ETL and Data Cleaning, Training videos and much more. Once the module is created (on the fly), I can deploy into the Market Place and have it accessible to internal or external stakeholders.

Deploy Modules On VP

Enable your Team by a Combination of Human Interaction and A.I

I left the best “point” for last. Vantage Point really helps bridge the gap between A.I and human action.

Vantage Point is made specifically to help the human do what they do best, make educated decisions based on the information provided. The A.I recommendation engine, KPI visibility, smart alerts and reporting all work together to provide the end user with a one clear view of what’s happening and what should be the likely next steps.

Instead of the end user performing menial activities like combining data, cleaning data, building a report and trying to communicate KPIs, Vantage point takes on this job. This finally leaves the end user doing their actual job and ensuring that KPIs are met. This is a win-win situation for both the business and the user.

VantagePoint Landing Dashboard


As someone who’s worked on Vantage Point, I really think it provides the largest opportunities for your business at the click of a button. But also, as a data analyst, I’ve really seen my fair share of tools and I personally think this is a front-runner and should be in every businesses personal toolkit.

Vantage Point lets you drive business decisions with real time reports and seamlessly enables your team with the combination of human interaction and machine learning. The platform also values the design principle of ease of use, meaning that customers can easily use and work with the platform unassisted.

But you really don’t need to take my word on it- try it out and see for yourself, I promise you won’t regret it.

To find out more or schedule a demo contact us here!

Written by

Devasha Naidoo

Senior Technology Architect

Written by
Devasha Naidoo
Senior Technology Architect

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