brand analytics module

The Brand Analytics Module provides an in-depth view of your brands performance and indicates which key KPIs impact your brand performance most. Have the ability to compare to key competitors at a total and trend level all the way down to a product level and store level.

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Accelerate your business today!

Complete the form and our team will be in touch to help you make the most of the Brand Analytics Module on Vantage Point.

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Vantage point Brand Analytics

Enable strategic business decisions that drive brand loyalty and value

Vantage Point Brand analytics will allow you to stay ahead of competitors by better understanding your brand price positioning & performance whilst equipping you to make improved investment decisions.

VP On All Devices
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Performance Drivers

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Brand Comparison

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Price Indicators

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Store Level Price Points

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Promotion Planning

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Price Benchmarking

Brand Analytics Actionable Insights

track the changes in the price and subsequently demand

With top line performance metrics and refreshed data.

PRICING & DEMAND

When my prices change, what effect does this have on my sales and quantity demanded?
What will my incremental sales be if I change my pricing to come more in line with the category?

COMPETITOR BENCHMARK

If I change my price to match my competitor, what effect will this have on my sales & category share?
What market share will I gain if I improve the products that underperform relative to my competitor?

STORE LEVEL PRICE POINTS

What is my sales footprint in each store per product and how does this compare to my competitor?
If I were to make changes in a few select stores what incremental sales would I gain?

PROMOTION PLANNING & INVESTMENT

How often does my price change over a period by retailer and how does this effect my overall sales?
Where should I look to invest?

EMPOWER YOUR BRAND WITH VANTAGE POINT BRAND ANALYTICS SOLUTIONS.

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