brand analytics module
The Brand Analytics Module provides an in-depth view of your brands performance and indicates which key KPIs impact your brand performance most. Have the ability to compare to key competitors at a total and trend level all the way down to a product level and store level.
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Vantage point Brand Analytics
Enable strategic business decisions that drive brand loyalty and value
Vantage Point Brand analytics will allow you to stay ahead of competitors by better understanding your brand price positioning & performance whilst equipping you to make improved investment decisions.
Performance Drivers
Brand Comparison
Price Indicators
Store Level Price Points
Promotion Planning
Price Benchmarking
Brand Analytics Actionable Insights
track the changes in the price and subsequently demand
With top line performance metrics and refreshed data.
PRICING & DEMAND
When my prices change, what effect does this have on my sales and quantity demanded?
What will my incremental sales be if I change my pricing to come more in line with the category?
What will my incremental sales be if I change my pricing to come more in line with the category?
COMPETITOR BENCHMARK
If I change my price to match my competitor, what effect will this have on my sales & category share?
What market share will I gain if I improve the products that underperform relative to my competitor?
What market share will I gain if I improve the products that underperform relative to my competitor?
STORE LEVEL PRICE POINTS
What is my sales footprint in each store per product and how does this compare to my competitor?
If I were to make changes in a few select stores what incremental sales would I gain?
If I were to make changes in a few select stores what incremental sales would I gain?
PROMOTION PLANNING & INVESTMENT
How often does my price change over a period by retailer and how does this effect my overall sales?
Where should I look to invest?
Where should I look to invest?
