customer module

Discover Your Customer with the Customer Analytics Module. Transform your customer data into revenue generating insights and actions, enabling strategic and tactical business decisions that grow customer value and acquire new customers at an attractive ROI

Vantage Point Laptop and phone mockup

Accelerate your business today!

Complete the form and our team will be in touch to help you make the most of the Customer Analytics Module on Vantage Point.

5 + 11 =

CUSTOMER ANALYTICS MODULES

Stay ahead of your competitors by anticipating your customer’s needs

The Vantage Data Customer Analytics solution includes.

Customer Segmentation

Customer Segmentation

Basket Analytics

Basket Analytics

Vantage Point Range Analytics

Range Analytics

Price Promotion Analytics

Price & Promotion Analytics

Sentiment-Analysis

Sentiment Analysis

Customer Analysis Pain Points

Are you often faced with these questions in your business?

Customer Segmentation

Customer
Segmentation

Pain Point

“Sales are in decline & I’m loosing my most valuable customers to competitors. I need some way to track these customers and their buying behavior”.

Solution

Retention of engaged customers generating increased profitability.

ROI

Increasing customer retention rates by 5% increase profit by 25%-95%’ – HBS

Pain Point

“I am having trouble deciding what products to promote together as I don’t know which products my customers buy or what their needs are”.

Solution

Merchandising, promotion & marketing strategies that generate greater ROI.

ROI

‘It’s 5-7x more expensive to acquire a new customer than to retain an existing one’.

Basket Analytics

Basket
Analysis

Vantage Point Range Analytics

Range
Analytics

Pain Point

“I’m having issues understanding how shoppers shop a category, where my products fit within a category and the opportunities that exist for me within the category”.

Solution

Range optimization best fit for business & customer helping to drive profitability.

ROI

‘75% of consumers are more likely to buy from a retailer that recommends options based on past purchases’ – Accenture.

Pain Point

“When I set my promotion prices, I am not sure how price sensitive my shoppers will be as well as the best discount to reward or if I should reward at all”.

Solution

Driving profitability with relevant promotions and competitive pricing models.

ROI

‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’ – HBS.

Basket Analytics

Price & Promotion
Analytics

Vantage Point Range Analytics

Sentiment
Analysis

Pain Point

“The consequences of our decisions are difficult to track and we rarely are able to see and understand the reactions of our most loyal customers as well as their interactions with their peers”.

Solution

Driving profitability with relevant promotions and competitive pricing models.

ROI

‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’ – HBS.

Proven Customer Analysis Returns

Some market insights into returns from investment in Customer Analytics Solutions.

HBS

“Increasing customer retention rates by 5% increase profit by 25%-95%”

Accenture

“75% of consumers are more likely to buy from a retailer that recommends options based on past purchases”

HBS

“Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted”

REQUEST A DEMO

1 + 9 =