customer module
Discover Your Customer with the Customer Analytics Module. Transform your customer data into revenue generating insights and actions, enabling strategic and tactical business decisions that grow customer value and acquire new customers at an attractive ROI
Accelerate your business today!
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CUSTOMER ANALYTICS MODULES
Stay ahead of your competitors by anticipating your customer’s needs
The Vantage Data Customer Analytics solution includes.
Customer Segmentation
Basket Analytics
Range Analytics
Price & Promotion Analytics
Sentiment Analysis
Customer Analysis Pain Points
Are you often faced with these questions in your business?
Customer
Segmentation
Pain Point
“Sales are in decline & I’m loosing my most valuable customers to competitors. I need some way to track these customers and their buying behavior”.
Solution
Retention of engaged customers generating increased profitability.
ROI
Increasing customer retention rates by 5% increase profit by 25%-95%’ – HBS
Pain Point
“I am having trouble deciding what products to promote together as I don’t know which products my customers buy or what their needs are”.
Solution
Merchandising, promotion & marketing strategies that generate greater ROI.
ROI
‘It’s 5-7x more expensive to acquire a new customer than to retain an existing one’.
Basket
Analysis
Range
Analytics
Pain Point
“I’m having issues understanding how shoppers shop a category, where my products fit within a category and the opportunities that exist for me within the category”.
Solution
Range optimization best fit for business & customer helping to drive profitability.
ROI
‘75% of consumers are more likely to buy from a retailer that recommends options based on past purchases’ – Accenture.
Pain Point
“When I set my promotion prices, I am not sure how price sensitive my shoppers will be as well as the best discount to reward or if I should reward at all”.
Solution
Driving profitability with relevant promotions and competitive pricing models.
ROI
‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’ – HBS.
Price & Promotion
Analytics
Sentiment
Analysis
Pain Point
“The consequences of our decisions are difficult to track and we rarely are able to see and understand the reactions of our most loyal customers as well as their interactions with their peers”.
Solution
Driving profitability with relevant promotions and competitive pricing models.
ROI
‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’ – HBS.